Finding the ROI of Sustainability.
By McGee Young
How can we measure the ROI of sustainability? This series explored that question by examining case studies of companies, organizations and communities that have successfully implemented sustainability programs. Is ROI simply a business calculation? Is the dollar value of sustainability — as defined by conventional business metrics — the best way to measure ROI?
We also brought ulterior motives to this question. MeterHero – as a concept – wants to challenge conventional notions around sustainability. We want to create a new framework for valuing water and energy. We want a future where we don’t have to battle big incumbent utilities for small, incremental changes in water and energy sustainability.