Historically, this segment has demonstrated particularly strong interest in impact investing, and some believe that capitalizing on this interest is the smartest way forward. In particular, according to a recent impact investor survey published by J.P. Morgan and the Global Impact Investing Network (GIIN), out of the $60 billion in impact investments to date, 73 percent are in the form of private equity or private debt. The same study indicates that 74 percent of impact investments are made directly into companies, and that over half of investors use referrals and word of mouth to identify promising companies in which to invest. These patterns reflect a market that is highly bespoke and where affluent individuals and family offices actively engage in making impact investments.
Wharton Magazine – Scaling Impact Investing