10 Lessons From 10 Years as a Social Entrepreneur | Patrick Struebi

10 Lessons From 10 Years as a Social Entrepreneur | Patrick Struebi.

Ten years ago, I shipped the world’s first fair-trade avocados from small-scale farmers in Mexico to Europe — and my social enterprise was born.

At the time, I’d never heard of a “social entrepreneur”. I just wanted to use my business skills to help small-scale farmers transform their lives. Now, I identify as a social entrepreneur down to my bones, and my enterprise has scaled around the globe and impacted thousands of farmers in many countries.

Our mission is far from complete, but the anniversary is an occasion to reflect on the keys lessons learned during 10 life-changing years.

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