Will Unilever become the world’s largest publicly traded B corp? | Guardian Sustainable Business | The Guardian

Will Unilever become the world’s largest publicly traded B corp? | Guardian Sustainable Business | The Guardian.

Last month, Brazil’s top cosmetics, fragrance and toiletries maker, Natura, became the largest – and first publicly traded – company to attain B Corp sustainability certification. B Corps are certified by NGO B Labs as contributing social and environmental benefits beyond the financial bottom line.

Consumer goods giant Unilever could be the next one. The company’s chief executive Paul Polman told Guardian Sustainable Business in Davos that becoming a B Corp would send a powerful signal that the purpose of business is not just profit, but to have a positive impact on society and the environment.

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